What is the Little Black Dress Initiative?

The Little Black Dress Initiative (LBDI) is a week-long, social media-driven fundraising campaign that was launched by the Junior League of London in February 2014 to raise awareness about poverty and its effects on women in society. Since then, members of countless Junior Leagues across the globe have started their own LBDI that harnesses the power of social media to raise awareness of various causes using the iconic LBD as its symbol.

During our previous LBDI week, we were able to double funds raised from the prior year to over $35,000 that directly went back to our community.  From April 25-29, we have invited members as well as the community to wear the same black dress (or outfit) to bring attention to hunger and food insecurities in the Greenville Community as well as the importance of physical activity and healthy eating habits (our Community Impact focus).  In addition to the LBD, participants will wear buttons with the phrase Ask Me Why I Wear Black.  Our goal is to spark conversation and awareness about our Community Impact focus.

How Can I Make a Difference?

 Buy the Shirt

Purchase one of our custom t-shirts that proudly display the phrase “This Shirt Feeds Greenville,” which are available to purchase at Tapped and Pitt Street Brewing Company for $20.

 Become a Participant

You don’t have to be a member of the JLG, we welcome anyone who wants to join us!

Sign up below to raise awareness and funds to combat the impact of hunger/food insecurities and promote healthy habits, by wearing 1 black dress/outfit for 5 days during LBDI week (April 25th-29th).


    You can give online at the link below during the campaign, or you can mail donations to our address:
    P.O. Box 2211
    Greenville, NC 27836