What is the Little Black Dress Initiative?

The Little Black Dress Initiative(LBDI) is a social media fundraising campaign that the Junior League of Greenville, NC embarks on for one week (this year it was April 19-23, 2021) as part of our mission to empower women in our community. Through it, we aim to bring awareness to and help alleviate the effects of food insecurities in our area. Members wear the same black dress every day and highlight their involvement through social media posts.

Wearing one dress every day for five days represents the lack of resources available to those who are food insecure. Wearing the dress is symbolic of standing in solidarity with those dealing with this issue. Our hope is that this initiative will help to humanize and give a voice to those dealing with food insecurity.

This year, our goal is to raise $20,000. During our Little Black Dress Initiative in 2021, with your help, we were able to raise $34,400.  These funds allow the JLG to improve its community through its partnerships with community organizations and to provide member volunteers with training, leadership, and personal development opportunities.

We also celebrated National Volunteer Week this year, with multiple opportunities for our members to participate in volunteer activities throughout the week.