What is the Little Black Dress Initiative?

The Little Black Dress Initiative (LBDI) is a week-long, social media-driven fundraising campaign that was launched by the Junior League of London in February 2014 to raise awareness about poverty and its effects on women in society. Since then, members of countless Junior Leagues across the globe have started their own LBDI that harnesses the power of social media to raise awareness of various causes using the iconic LBD as its symbol.

During our 2022 LBDI week, we hit our goal of raising $50,000!

This year’s Little Black Dress Initiative will be from Monday, April 24th, through Friday, the 28th. We have invited members, as well as the community to wear the same black dress (or outfit) to bring attention to hunger and food insecurities in Pitt County, as well as the importance of physical activity and healthy eating habits (our Community Impact focus).  In addition to their Little Black Dress, participants will wear buttons with the phrase Ask Me Why I Wear Black. Our goal is to spark conversation and awareness about our Community Impact focus.

How Can I Make a Difference?

Buy the Shirt

Purchase one of our custom t-shirts that proudly display the phrase “This Shirt Feeds Pitt County”

T-shirts can be purchased at Pitt Street or Tapped starting Monday 4/27. Shirts are $20 with Cash and Venmo payments accepted. 

 Become a Participant

You don’t have to be a member of the JLG, we welcome anyone who wants to join us!

Sign up below to raise awareness and funds to combat the impact of hunger/food insecurities and promote healthy habits, by wearing 1 black dress/outfit for 5 days during LBDI week (April 24th-28th).


    You can give online at the link below during the campaign, or you can mail donations to our address:
    P.O. Box 2211
    Greenville, NC 27836